This political ad uses both form and content to push people who view it to vote for Obama. In form, its graphic design and use of color is similar to Obama's "Change" campaign images. In content, through use of Sarah Palin's demented facial expressions and the words, "frightening prospect" at the bottom, the posters send a negative, politically-surged message to onlookers to vote for Obama unless they want someone as crazy as Palin to take office.
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